You might have tasted all the glamorous drinks in the world by now. Lucky guys, Rum is sitting here all green with envy, biting fingernails in frustration. But tell me. Have you ever held a bottle of the best selling spirit in the world? No! See this, I still have got one on you. The best selling spirit in the world is not rum, brandy, whisky, gin or vodka. It is a soju, a clear spirit flowing all the way … Continue reading
He could’ve bungled in Kingfisher airlines. But when Vijay Mallya sent his private jet to New Zealand to bring three bottles of whiskey to the distillery of Whyte and Mackay in Scotland which he owns, few in the industry raised their eyebrows questioning his sanity. He knew the potential of the spirit waiting for him. Once the bottles reached Scotland he asked the master blender, Peterson to sit over the drink, analyze it in detail, to unlock the mysteries behind … Continue reading
Call me Mr. Rum. I come to relieve the man off. He is a teacher, a traveler, a writer. Let him bask in the sunlight. Here I will be, dark in tone, deep by the roots, down under. Rum, I am. You may want to cut me down by calling me the dirty underbelly, the libido, or the Mr. Hyde side of the goody goody Dr. Jekyll. Listen. I don’t care a damn. Because I am Rum. Born in the … Continue reading
1997. It was 10pm. All beverage outlets in the city were closed. The party was only reaching its climax. Everybody present desperately needed a couple of pegs more for the road, but they were looking down an empty cache without a single bottle left. As the host I smiled, and asked my confidante to pull out my last number from the cupboard – a bottle of Bacardi. “Wow!” everyone interjected in unison. I smiled proudly. It was magic indeed to … Continue reading
