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The Battle for Budweiser – II

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Continued from ‘The Battle for Budweiser – Part 1’ When the Czech crossed the ocean with their national beer, they found St. Louis in the American west an interesting place. Built over limestone caves the town was abuzz with Germans who had fled revolution in Europe. They had brought with them their love for beer. George Schneider, an entrepreneur established a Bavarian brewery in 1852 to cater to the Germans who were nostalgic about the beer they had drunk in … Continue reading

The Battle for Budweiser – 1

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What’s in a name? Shakespeare asked in the 16th century, and digressed to the smell of a rose. But for two legendary brewers based on the opposite shores of the Atlantic, a name is everything for which they must exist and fight for. Hundreds of years of legal battles. Millions spent on lawsuits over different countries. Every time a company wins an exclusive right to sell its product in a country, Lady Luck changes sides dramatically. The world is divided … Continue reading

Alewives of the Dark Age

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Behind every good brew there was once a woman. We go back 4000 years before Christ, to Babylon and Sumeria, where ale (a sort of beer) was the chief drink, young, yummy, and hygienic. The alewives, as brewsters were known, were the rallying point for men who banded together every evening after a hard day’s toil. This was the time when the King of Hordoland was so carried away that he married an alewife. He never had to go out … Continue reading

Leffe: The Perfect Abbey Beer

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Long long ago water was more dangerous than alcohol. You name a disease; all the microorganisms which caused it were dutifully present in drinking water. You took one sip of the mucky water those days you would be rushed to the hospital or an abbey nearby to be administered with medicines steeped in alcohol. Distillation and brewing cleared the mud making water potable. Just like we buy packaged drinking water, they sought spirits to stay away from dirt and disease. … Continue reading