The Big Shots

All about the the top brands and big shots

Go Blast it with Jagerbomb

A Toast to the woods Curt Mast was an enthusiastic hunter from Germany. When out of the woods during the off season, Mast had a habit of tossing together wild herbs with the intention of making a drink for his friends. He finally succeeded in distilling a heavenly liqueur and christened it Jagermeister, which meant ‘hunting master’ in German. Before every bout of hunting, hunters should raise a toast with the new drink, he insisted. Jagermeister, the liqueur soon took … Continue reading

Who sells most shells in the spirit world?

You might have tasted all the glamorous drinks in the world by now. Lucky guys, Rum is sitting here all green with envy, biting fingernails in frustration. But tell me. Have you ever held a bottle of the best selling spirit in the world? No! See this, I still have got one on you. The best selling spirit in the world is not rum, brandy, whisky, gin or vodka. It is a soju, a clear spirit flowing all the way … Continue reading

One Hundred Years of Hibernation

He could’ve bungled in Kingfisher airlines. But when Vijay Mallya sent his private jet to New Zealand to bring three bottles of whiskey to the distillery of Whyte and Mackay in Scotland which he owns, few in the industry raised their eyebrows questioning his sanity. He knew the potential of the spirit waiting for him. Once the bottles reached Scotland he asked the master blender, Peterson to sit over the drink, analyze it in detail, to unlock the mysteries behind … Continue reading

Famously Famous Whisky

Birds have nothing to do with whisky except for their job to comply as crispy snacks, fried, dried and roasted to accompany the drink at a party. But the Grouse had changed that. When Entrepreneur Maathew Gloag’s daughter Philippina sketched the picture of the red Grouse, the national game bird of Scotland she didn’t know this was going to be epochal. It soon became the mascot of ‘the most famous scotch’ from Scotland Earlier Matthew Gloag who was invited to … Continue reading